ZoomBroadcast

Bluetooth is a global wireless standard specification for seamlessly interconnecting mobile and stationary computing devices. One of its main goals is to exceed personal connectivity expectations. Bluetooth wireless technology specifies how mobile phones, PDAs, and computers exchange data and voice communications. Bluetooth is composed of a radio transmitter and receiver unit that operates at 2.4 gigahertz, the same frequency as WiFi, and can transmit data at rates up to 2 megabits per second.

Do People who use Bluetooth technology have to learn a new operating system and does it require a learning process?
No. Bluetooth is not an operating system and does not require a learning process for the end-user. Bluetooth is seamlessly integrated in Bluetooth-enabled devices and begins to function when turned on by the end-user.

What is the ZoomBroadcast Bluetooth Broadcaster
Bluetooth Broadcaster is a Bluetooth-based content access and delivery server that communicates and delivers content to Bluetooth-enabled mobile phones, laptops, and handheld devices. Our Bluetooth Broadcaster enables mobile users within relative proximity to download mobile content such as video, audio, java applications, ringtones, text, games, and other rich media applications.

More importantly, Bluetooth Broadcaster enables advertisers and content owners to deliver low-cost proximity-based mobile advertising and content that is engaging, interactive, and informative.

What is required to get the Bluetooth Broadcaster up and running?
The Broadcaster is an end-to-end out-of-box solution that simply requires access to a 120 V outlet if it has already been pre-configured by Wiremedia. If not pre-configured by Wiremedia, the Broadcaster would require access to an Ethernet or Wi-Fi connection to allow for either remote or on-site access for configuration and monitoring.

How do Consumers Receive Content from the Bluetooth Broadcaster?
Accessing ZoomBroadcast's Bluetooth Broadcaster is a three-step process from a consumer's standpoint. 1. Upon entering an area c ed by the Bluetooth Broadcaster, the consumer receives a request for permission from the Broadcaster (re-branded in the name of the advertiser or retailer) to deliver relevant content to the consumer's mobile device. 2. After consumer gives permission to the Broadcaster to send the content, it is then downloaded automatically to the consumer's mobile phone or other mobile device.
3. In cases where the content requires interaction, such as when using mobile video games, the consumer either views content, reads content, or interacts with content.

Do consumers incur a cost to receive content?
There is never a cost to consumers to use the service unless specifically stated by the content provider. Even if a content provider chooses to charge for particular content, the charge is always prepaid by the consumer and will never appear on the consumer's mobile phone bill, because a Bluetooth connection is independent of a wireless carriers' mobile network and is always free to use.

Do Consumers have to keep Bluetooth on to interact with the Bluetooth Broadcaster
Yes, but if consumers do not have Bluetooth turned on, they may be prompted to turn on their Bluetooth phones through the use of prominently placed call-to-action posters or other forms of on-site print media. If the content requires payment, the consumer may be able to access the content with previously acquired activation pincodes or passwords.

What types of content can the Bluetooth Broadcaster Distribute?
The Bluetooth Broadcaster can broadcast any content supported by mobile phones. This includes-but is not limited to text, image, video, audio, ringtones, java applications, games, , and SMS (smart messaging service).

Does the Bluetooth Broadcaster Track Users?
Bluetooth advertising system tracks the patterns of users who have opted-in to receive content, and then only while they are in range of the device. The data is not linked to individuals, and is always anonymous. The type of data tracked includes type of message delivered, time, date, and location of message delivery, as well as the success or failure of message delivery.

Does the Bluetooth Broadcaster Facilitate Spam?
Absolutely not. Wiremedia makes every effort to support a user's right to privacy. The Bluetooth Broadcaster is a permission-based, opt-in system. The end users control the entire process: they decide whether to receive content broadcasted from Wiremedia's Bluetooth Broadcaster.

How do I make money as a Bluetooth Broadcaster?
To begin earning money as a Bluetooth Broadcaster, simply purchase one or more of the ZoomBroadcast Bluetooth Broadcasters, find location(s) around your city to place them and turn them on. As consumers with Bluetooth-enabled phones activated pass within a 300 foot range of these Bluetooth Broadcasters, they will be prompted to receive advertising messages on their mobile phones. Each time a consumer accepts a advertising you get paid.

What does the media have to say about Bluetooth?
Mobileinfo.com reports that 80% of new mobile phones will have Bluetooth by 2006. It also says that 70% of all PDAs are expected to come equipped with Bluetooth access in 2006, compared with only 2.7 % of phones and 1.1 % of handhelds in 2002.

"In an article entitled "Five Million Bluetooth Products A Week," Mike Grenville says that Bluetooth technology is gaining wisdespread acceptance in applications such as mobile phones, cars, portable computers, mp3 players, mice and keyboards. "The number of Bluetooth products on the market doubled from 2003 to 2004 to an installed base of 250 million," says Grenville, "with a continued growth likely reaching 500 million units by the close of 2005.

A November 29, 2005 article in MobileBurn.com says: "The Bluetooth Special Interest Group (SIG) today announced that the Bluetooth market has passed the impressive milestone of 9.5 million Bluetooth units shipping per week."