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The ZoomBroadcast Broadcaster distributes advertising content to people who own Bluetooth-enabled mobile phones, PDAs, Laptops and other Bluetooth-enabled handheld devices. The entire setup is comprised of a multi-radio access point.
This amazing mobile content messaging system allows for wide variety of programmed instructions. An operator may instruct the system to send only time-based messages to all mobile phones in its proximity.
Example: a programmed instruction may direct a Broadcaster (or all networked Broadcasters located around the city) to send a digital coupon during the lunchtime hour to all mobile devices located in the proximity of all restaurants at that particular time.
The Bluetooth Broadcaster can be operated independently or in conjunction with other remote access points to form a Bluetooth wireless network operated from a central location through a Web-based interface.
Whether operated independently or as part of a Bluetooth network, the ZoomBroadcast Bluetooth access point can be used to distribute all types of content to the owners of devices running Bluetooth wireless technology. This includes Digital Rights Management (DRM) protected content.
Each time someone carrying a device that uses Bluetooth wireless technology enters an area serviced by a Bluetooth Broadcaster, the system goes through the following steps:
1-Identification
The Bluetooth Broadcaster identifies the device based on its unique Bluetooth ID number and captures it for storage. Like a MAC address tag associated with a computer, this Bluetooth identification number is permanently coded into the mobile device. It never changes.
2-Queries
After the identification process, the Bluetooth Broadcaster queries its database to see what, if any, communication may have taken place with the mobile device in the past. Depending on the result of the query, the system initiates action to deliver content to the device based on a set of pre-programmed instructions.
3-Profiling
If a history for the device exists in the database, the Bluetooth Broadcaster follows a set a pre-programmed instructions to continue communicating with the device while building the profile. If there is no history of communication with the mobile device, the system will start profiling the device by initiating communication based on a different set of pre-programmed instructions. Sample instructions are listed below.
The pre-programmed instructions are uploaded to the system in one of two ways:
1 An operator may input these instructions directly into the system. 2 An operator may input the instructions remotely via ZoomBroadcast's Web-based software interface.
The following examples broadly describe the types of instructions an operator may program into the Broadcaster to provide powerful wireless marketing.
If user has already received advertising A, then send advertising B or C, etc.
If user has received a video file, then send an MP3 file the second time, etc.
If user enters area near restaurant at 12:00 p.m., then send lunch coupon for a hamburger, discounted meal, etc.
For users waiting in line for tickets at all theaters in nationwide network, send movie trailer.
If user has paid for content, then allow user the ability to download or view certain files.
The Bluetooth Broadcaster supports all existing content formats. Sample formats supported include, but are not limited to:
Text files
Image files
Barcodes |
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Java Applications
VCAL
vCard
SMS |
The Bluetooth Broadcaster utilizes Bluetooth radios to deliver content in a range of up to 330 Feet. Data transfer rates vary, depending on the user's mobile phone and handset type.
The Bluetooth Broadcaster incorporates 56-bit security to ensure that communication between the Broadcaster and each mobile devices is kept secure.
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